Okay, this is something I’ve been thinking about for awhile since I saw this “service” available on a “public commerce” site a year ago. There were so-called designers offering logos for about $4 already set in a style ready to go you just had to plug in your company name and you were set. How hard could it be?! Right! Well, this is not a great deal and you are paying for but mass produced typsetting. There was no thought or marketing involved and many people, in all likelihood will have the same look as you and that’s not considered branding. Think about how Joe the Pest Control Guy (no offense to pest control people, just an example) and you have the same style and design of logo…do you really want to take that chance?
That is why Pepsi cola and Coca cola have different logos…why UPS and FEDEX have different logos, they are different brands. Brand confusion is deadly to a business and overall welfare of the companies future. If your company does not differentiate itself from its competition you may lose out to larger more recognizable brand and in essence you are assisting them in the process.
I base my logo design on target market, the overall “style” of the business and the personal thoughts and goals of the owner. After preliminary drawings and meetings, the logo is finalized and the company can begin the branding process including the tag line and overall mission statement to customers.
If you would like to know more or would like a consultation on your current logo or company branding, please feel free to contact me anytime at firstname.lastname@example.org.